Open AccessPERCEPTIONS AND ATTITUDES OF GENERATION Z CONSUMERS TOWARDS SUSTAINABLE CLOTHING: MANAGERIAL IMPLICATIONS BASED ON A SUMMATIVE CONTENT ANALYSIS
Author(s) -
Ildikó Kovács
Publication year - 2021
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2021.23.1.16
Subject(s) - clothing , summative assessment , perception , business , content (measure theory) , marketing , content analysis , psychology , advertising , sociology , political science , pedagogy , mathematics , social science , mathematical analysis , formative assessment , neuroscience , law