Open AccessINDUSTRIAL MARKETING 4.0 - UPGRADING THE INDUSTRIAL COSTUMERS’ PATH TO THE DIGITAL ECONOMY
Author(s) -
Szilard Székely,
Zsombor Csata,
Lucian-lonel Cioca,
Adriana Benedek
Publication year - 2020
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2020.22.2.35
Subject(s) - path (computing) , business , digital economy , commerce , marketing , industrial organization , computer science , world wide web , programming language