Open AccessTHE IMPACT OF CONSUMER ETHNOCENTRISM, ANIMOSITY AND PRODUCT JUDGMENT ON THE WILLINGNESS TO BUY
Author(s) -
Yuris Danilwan,
Dirhamsyah Dirhamsyah,
Ikbar Pratama
Publication year - 2020
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2020.22.2.05
Subject(s) - consumer ethnocentrism , ethnocentrism , product (mathematics) , marketing , business , advertising , willingness to pay , psychology , economics , social psychology , microeconomics , geometry , mathematics