Open AccessA CLOSER LOOK AT THE CONSUMER CONFORMITY IN INDUSTRY 4.0: PURCHASE INTENTION REDEFINED
Author(s) -
Elfindah Princes,
Manurung Adler Haymans,
So. Idris Gautama,
Abdinagoro Sri Bramantoro
Publication year - 2020
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2020.22.1.26
Subject(s) - conformity , business , advertising , marketing , psychology , social psychology