Open AccessCOMMUNICATION STRATEGY PLANNING IN INFLUENCING THE INTENTION TO VISIT: AN IMPLICATION TO MARKETING MANAGEMENT
Author(s) -
Bob Foster,
Jumadil Saputra,
Marlena Grabowska
Publication year - 2020
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2020.22.1.08
Subject(s) - business , marketing , marketing communication , marketing management , marketing strategy , process management , knowledge management , advertising , computer science