Open AccessINNOVATION OF BUSINESS AND MARKETING PLAN OF GROWTH STRATEGY AND COMPETITIVE ADVANTAGE IN EXHIBITION INDUSTRY
Author(s) -
Radka Vaníčková,
Katarzyna Szczepańska-Woszczyna
Publication year - 2020
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2020.21.2.30
Subject(s) - exhibition , business , competitive advantage , plan (archaeology) , marketing , business plan , industrial organization , art , visual arts , geography , archaeology