Open AccessINFLUENCE OF PERCEIVED USEFULNESS AND EASE OF USE ON GENERATION Y STUDENTS’ ATTITUDE TOWARDS STREAMING SERVICES IN SOUTH AFRICA
Author(s) -
Re-an Müller,
Marinda van der Merwe,
Ayesha Lian Bevan-Dye
Publication year - 2020
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2020.21.1.17
Subject(s) - live streaming , generation y , usability , psychology , business , advertising , marketing , sociology , business administration , social psychology , multimedia , computer science , human–computer interaction