Open AccessACHIEVING THE COMPETITIVE ADVANTAGE BY USING CUSTOMER RELATIONSHIPS MANAGEMENT (CRM)
Author(s) -
Raheem Sharrad Amer,
Fadiyya Lutfi Abdulwahhab
Publication year - 2020
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2020.21.1.05
Subject(s) - business , customer relationship management , competitive advantage , industrial organization , knowledge management , process management , marketing , computer science