Open AccessANTECEDENTS OF CUSTOMER SATISFACTION AND BRAND LOYALTY OF SMARTPHONES AMONG GENERATION Y STUDENTS
Author(s) -
Ephrem Habtemichael Redda,
Nkosinamandla Erasmus Shezi
Publication year - 2019
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2019.20.2.37
Subject(s) - customer satisfaction , business , brand loyalty , loyalty business model , loyalty , advertising , marketing , generation y , business administration , service quality , service (business)