Open AccessBOOSTING IMPULSE BUYING BEHAVIOR IN MARKETING MANAGEMENT: CUSTOMER SATISFACTION PERSPECTIVE
Author(s) -
Elfindah Princes
Publication year - 2019
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2019.20.2.34
Subject(s) - boosting (machine learning) , marketing , business , perspective (graphical) , impulse (physics) , customer satisfaction , computer science , artificial intelligence , physics , quantum mechanics