Open AccessCUSTOMER RELATIONSHIP MANAGEMENT IMPACT ON THE CONSUMER PREFERENCES DETERMINATION AMONG THAI INTERNATIONAL TOURISTS
Author(s) -
Paitoon Chetthamrongchai,
Sakapas Saengchai
Publication year - 2019
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2019.20.2.16
Subject(s) - business , marketing , customer relationship management , advertising