Open AccessCORPORATE BRAND IDENTITY AND SERVICE QUALITY IN HIGHER EDUCATION MANAGEMENT
Author(s) -
Olufunke Patricia Adebayo,
Oladele Joseph Kehinde,
O.O. Ogunnaike,
Oluwatoyin Deborah Adesanya,
Olusegun Peter Olaoye
Publication year - 2019
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2019.20.2.04
Subject(s) - business , brand identity , brand management , corporate branding , service quality , identity (music) , corporate identity , marketing , service (business) , quality (philosophy) , brand names , aesthetics , art , philosophy , epistemology