Open AccessQuo Vadis Brand Loyalty? Comparative Study of Perceived Brand Value Sources
Author(s) -
Jana Klieštiková,
Mária Kováčová,
Anna Křižanová,
Pavol Ďurana,
Elvira Nica
Publication year - 2019
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2019.19.1.14
Subject(s) - brand loyalty , brand management , business , brand awareness , status quo , advertising , value (mathematics) , brand equity , loyalty , marketing , economics , mathematics , statistics , market economy