Open AccessGENERATION MARKETING IN STRATEGIC MARKETING MANAGEMENT: CASE STUDY OF HONEY MARKET
Author(s) -
Peter Šedík,
Elena Horská,
Beata Skowron-Grabowska,
Csaba Bálint Illés
Publication year - 2018
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2018.18.1.24
Subject(s) - marketing , business , marketing management , strategic marketing