Open AccessPERCEIVING THE ADVERTISING IN GENDER-GENERATIONAL CHARACTERISTICS
Author(s) -
Radovan Bačík,
Richard Fedorko,
Martin Rigelský,
Mariusz Sroka,
Alexandra Turáková
Publication year - 2018
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2018.18.1.04
Subject(s) - advertising , psychology , sociology , business