Open AccessAN EXTENSION OF THE THEORY OF PLANNED BEHAVIOR TOWARDS BRAND EQUITY AND PREMIUM PRICE
Author(s) -
Muhammad Ibrahim Abdullah,
Muddassar Sarfraz,
Ayesha Arif,
Afshan Azam
Publication year - 2018
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2018.18.1.02
Subject(s) - extension (predicate logic) , brand equity , economics , equity (law) , equity premium puzzle , brand extension , microeconomics , business , financial economics , advertising , risk premium , computer science , political science , law , programming language