Open AccessUNDERSTANDING CONSUMER LOYALTY USING NEURAL NETWORK
Author(s) -
Yosini Deliana,
Irlan Adiyatma Rum
Publication year - 2017
Publication title -
polish journal of management studies
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2017.16.2.05
Subject(s) - loyalty , artificial neural network , business , computer science , advertising , marketing , artificial intelligence