Open AccessBUILDING THE B2B CUSTOMER LOYALTY: A ROLE OF RELATIONSHIP QUALITY
Author(s) -
Liwei Liu,
Yang Wen-Goang,
Liu Wei-Hsin
Publication year - 2017
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2017.16.1.09
Subject(s) - business , loyalty business model , loyalty , quality (philosophy) , marketing , industrial organization , service quality , philosophy , epistemology , service (business)