Open AccessTHE IMPACT OF E-SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY IN MOBILE BANKING USAGE: CASE STUDY OF THAILAND
Author(s) -
Wilert Puriwat,
Suchart Tripopsakul
Publication year - 2017
Publication title -
polish journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2017.15.2.17
Subject(s) - business , service quality , loyalty business model , customer satisfaction , loyalty , mobile banking , marketing , business administration , service (business)