Open AccessINTEGRATED MARKETING COMMUNICATIONS (IMC) IN HIGHER EDUCATION IN INDONESIA
Author(s) -
Helpris Estaswara
Publication year - 2016
Publication title -
polish journal of management studies
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.319
H-Index - 21
ISSN - 2081-7452
DOI - 10.17512/pjms.2016.14.1.07
Subject(s) - business , integrated marketing communications , marketing communication , marketing , business administration , marketing management , relationship marketing
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