Open AccessEfektivitas Sales Promotion dalam Meningkatkan Repurchase Intention pada Bisnis Ritel
Author(s) -
Ova Soviyanti,
Hari Mulyadi,
Lili Adi Wibowo
Publication year - 2019
Publication title -
strategic
Language(s) - English
Resource type - Journals
eISSN - 2684-8066
pISSN - 1412-1964
DOI - 10.17509/strategic.v17i2.17539
Subject(s) - promotion (chess) , research object , sales promotion , originality , descriptive statistics , psychology , advertising , simple random sample , marketing , business , statistics , social psychology , mathematics , business administration , medicine , sales management , political science , population , environmental health , politics , creativity , law
The purpose of this study is to find out how much influence sales promotion has on repurchase intention. The type of research used is descriptive and verification. The method used in this research is explanatory survey with systematic random sampling technique and the number of respondents is 100 people. The data analysis technique used in this study is simple linear regression with SPSS 21.0 computer software The research findings on hypothesis testing can be seen that sales promotion has a positive influence on repurchase intention. The originality of this research was found in the object of research, research period, measuring instruments and research results. The author also adds theories from foreign journals and foreign books.