Open AccessCUSTOMER PREFERENCE IN STORING WADIAH YAD DHAMANAH SAVINGS (Survey at Bank BRI Syariah KCP Setiabudhi)
Author(s) -
Jenio Yusma F
Publication year - 2018
Publication title -
review of islamic economics and finance
Language(s) - English
Resource type - Journals
eISSN - 2657-1498
pISSN - 2656-7083
DOI - 10.17509/rief.v1i1.16157
Subject(s) - service quality , quality (philosophy) , product (mathematics) , preference , business , service (business) , marketing , sampling (signal processing) , advertising , regression analysis , statistics , mathematics , computer science , telecommunications , epistemology , detector , philosophy , geometry
This research aims to know the influence of product quality, and quality service to the customer's preferences in store savings wadiah yad dhamanah. The method used was explanatory survey with multiple linear regression test tool. The respondents of the research was Bank BRI Syariah KCP Setiabudhi Bandung. As for the sampling technique used is a sampling of saturated. The results showed a preference Bank BRI Syariah KCP Setiabudhi can be categorized and significantly higher client preferences are influenced by the variable quality of product and service quality.