GAYA HIDUP KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN | Zendy

Ajeng Sri Hartati | Zendy; Ratih Hurriyati | Zendy; Bambang Widjajanta | Zendy

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GAYA HIDUP KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN

Author(s) -

Ajeng Sri Hartati,

Ratih Hurriyati,

Bambang Widjajanta

Publication year - 2017

Publication title -

journal of business management education (jbme)

Language(s) - English

Resource type - Journals

eISSN - 2715-3045

pISSN - 2715-3037

DOI - 10.17509/jbme.v2i1.5981

Subject(s) - originality , purchasing , simple random sample , research object , simple linear regression , psychology , value (mathematics) , regression analysis , object (grammar) , research method , descriptive statistics , advertising , consumer behaviour , research design , marketing , mathematics , computer science , statistics , social psychology , business , sociology , business administration , artificial intelligence , population , demography , creativity

Objective – To describe and determine the influence of lifestyle on purchasing decisions.Design/methodology/approach – This type of research is descriptive and verfikatif with random sampling of 120 respondents. Data analysis technique used is a simple linear regression The design of this study is cross sectional method with a certain period of time.Findings – Based on research results by using simple linear regression analysis showed that there is positive lifestyles of consumers on purchasing decisions.Originality/value – The difference in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of research. Keywords: Marketing, Consumer Behavior, Lifestyle Consumer Purchase Decision, Action Cameras, GoPro.Type Article: Research paper

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