Open AccessGAYA HIDUP KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN
Author(s) -
Ajeng Sri Hartati,
Ratih Hurriyati,
Bambang Widjajanta
Publication year - 2017
Publication title -
journal of business management education
Language(s) - English
Resource type - Journals
eISSN - 2715-3045
pISSN - 2715-3037
DOI - 10.17509/jbme.v2i1.5981
Subject(s) - originality , purchasing , simple random sample , research object , simple linear regression , psychology , value (mathematics) , regression analysis , object (grammar) , research method , descriptive statistics , advertising , consumer behaviour , research design , marketing , mathematics , computer science , statistics , social psychology , business , sociology , business administration , artificial intelligence , population , demography , creativity
Objective – To describe and determine the influence of lifestyle on purchasing decisions.Design/methodology/approach – This type of research is descriptive and verfikatif with random sampling of 120 respondents. Data analysis technique used is a simple linear regression The design of this study is cross sectional method with a certain period of time.Findings – Based on research results by using simple linear regression analysis showed that there is positive lifestyles of consumers on purchasing decisions.Originality/value – The difference in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of research. Keywords: Marketing, Consumer Behavior, Lifestyle Consumer Purchase Decision, Action Cameras, GoPro.Type Article: Research paper