Social Interaction: Communicative Approach

The article focuses on the study of requirements for communication in the social sphere and justification of their specificity in comparison with other types of verbal interaction. The relevance of the stated problem is determined by the significant influence of social communications on society and the dependence of public safety on the effectiveness of social interaction. The study aimed at identifying the types of violations of commonly known maxims in the social sphere and substantiating the specificity of requirements for social communicative interaction. Two main methods were used in the research: projecting and modeling. The well-known communication maxims were divided into two groups. The first group contains those that define the requirements for organizing the content of the message and are aimed at ensuring the fullness of its perception by the addressees. The second group includes maxims, which establish requirements for the moral climate of communication and the implementation of the principle of politeness. The data of interviews given by representatives of governmental bodies to journalists of certain TV channels and blogs, as well as the analysis of Internet news videos revealed the types of violations of the well-known maxims of communication in the social domain. The main ones are:  ignoring the maxims of the second group in interviews and non-compliance with the maxims of the first group in news programs. It has been proved that the well-known maxims of communication need to be revised taking into account the conditions of social contact discourse. The specificity of maxims in social communicative interaction was substantiated.