Open AccessAnalysis of Multimodal Metaphor in TV Advertisement
Author(s) -
Hongce Wang
Publication year - 2022
Publication title -
journal of language teaching and research
Language(s) - English
Resource type - Journals
eISSN - 2053-0684
pISSN - 1798-4769
DOI - 10.17507/jltr.1305.27
Subject(s) - metaphor , modality (human–computer interaction) , meaning (existential) , modalities , expression (computer science) , advertising , mechanism (biology) , cognition , conceptual metaphor , psychology , multimodality , cognitive science , cognitive psychology , linguistics , computer science , sociology , epistemology , human–computer interaction , neuroscience , business , social science , philosophy , psychotherapist , programming language