Open AccessPERCEIVED EFFECT OF SOCIAL MEDIA MARKETING ON MALAYSIAN FILM AUDIENCE
Author(s) -
Puteri Sarah Hanim Mohamad Shaiful,
Shazleen Mohamed,
Suhaimee Saahar
Publication year - 2019
Publication title -
world conference on media and mass communication
Language(s) - English
Resource type - Conference proceedings
ISSN - 2424-6778
DOI - 10.17501/24246778.2019.5114
Subject(s) - social media , advertising , social media marketing , computer science , business , multimedia , world wide web