Open AccessA CROSS-CULTURAL STUDY OF GLOBAL BRANDS ADVERTISING STRATEGIES IN IRAN
Author(s) -
Mehrnoush Zeidabadi,
Maryam Kahvand
Publication year - 2019
Publication title -
international conference on arts and humanities
Language(s) - English
Resource type - Conference proceedings
eISSN - 2357-2744
pISSN - 2357-2728
DOI - 10.17501/23572744.2018.5102
Subject(s) - advertising , computer science , business