Open AccessLuxury Fashion Brands Embracing the Digital: An Exploratory Study to Unfold the Success Strategy
Author(s) -
Kashika Chadha,
Yukti Ahuja
Publication year - 2020
Publication title -
manthan
Language(s) - English
Resource type - Journals
eISSN - 2395-2601
pISSN - 2347-4440
DOI - 10.17492/manthan.v7i1.195705
Subject(s) - fast fashion , advertising , business , exploratory research , clothing , sociology , history , archaeology , anthropology