Open Access'The Big Billion Days' Vs. 'Great Indian Festival' E-shopping: A Study on New Consumer Behavior Paradigm
Author(s) -
Soumendra Kumar Patra,
Durga Madhab Mahapatra,
Sukanta Kumar Baral
Publication year - 2021
Publication title -
pragati: journal of indian economy/pragati : journal of indian economy
Language(s) - English
Resource type - Journals
eISSN - 2395-261X
pISSN - 2347-4432
DOI - 10.17492/jpi.pragati.v8i1.812107
Subject(s) - paradigm shift , big data , advertising , business , commerce , marketing , computer science , data mining , physics , quantum mechanics