Open AccessGreen Purchase Intention: Impact of Subjective Norms and Perceived Behavioural Control
Author(s) -
Vishal Gupta
Publication year - 2021
Publication title -
manthan
Language(s) - English
Resource type - Journals
eISSN - 2395-2601
pISSN - 2347-4440
DOI - 10.17492/jpi.manthan.v8i1.812107
Subject(s) - perceived control , psychology , social psychology , control (management) , advertising , business , economics , management