Open AccessWebsite Attributes and its Impact on Online Consumer Buying Behaviour: An Empirical Study of Online Consumers in Mumbai Region
Author(s) -
Snehal Chincholkar,
Vandana Sonwaney
Publication year - 2017
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2017/v10i47/119973
Subject(s) - popularity , business , advertising , globe , marketing , the internet , preference , consumer behaviour , e commerce , loyalty , quality (philosophy) , computer science , world wide web , economics , psychology , social psychology , philosophy , epistemology , neuroscience , microeconomics