Open AccessCross-Cultural Advertising Execution Style: Past Trends and Future Directions
Author(s) -
Khalid A. Almurshidee
Publication year - 2017
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2017/v10i20/111108
Subject(s) - appeal , typology , appeal to emotion , hofstede's cultural dimensions theory , advertising , emic and etic , psychology , style (visual arts) , equivalence (formal languages) , content analysis , cultural diversity , dimension (graph theory) , social psychology , sociology , political science , business , social science , history , mathematics , archaeology , discrete mathematics , anthropology , pure mathematics , law