Open AccessAn Empirical Study on Consumers’ Resistance to Mobile Shopping Service: The Case of Shopping on WeChat Friends’ Circle
Author(s) -
Chunliang Yao,
YoungChan Lee
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i46/107864
Subject(s) - resistance (ecology) , empirical research , service (business) , advertising , computer science , business , mobile service , marketing , mathematics , statistics , ecology , biology