Open AccessOver-The-Top (OTT) Instant Messaging (IM) Service Loyalty from the Perspective of Vietnamese User
Author(s) -
Hanh N. Tang,
YoungChan Lee
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i46/107863
Subject(s) - instant messaging , vietnamese , computer science , loyalty , instant , perspective (graphical) , service (business) , world wide web , business , marketing , philosophy , linguistics , physics , quantum mechanics , artificial intelligence