Open AccessImproving the Quality of a Viral Video Marketing Campaign with a Predictive Model
Author(s) -
R. R. Tolstyakov,
Natalya Vasilyevna Zlobina
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i46/107558
Subject(s) - viral marketing , popularity , computer science , novelty , quality (philosophy) , social media , social network (sociolinguistics) , world wide web , psychology , social psychology , philosophy , epistemology