Open AccessA Study on Effect of Tourism Storytelling of Tourism Destination Brand Value and Tourist Behavioral Intentions
Author(s) -
Seung Soon Choi
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i46/107387
Subject(s) - tourism , storytelling , sensibility , value (mathematics) , perception , advertising , psychology , uniqueness , marketing , business , geography , social psychology , computer science , political science , narrative , art , law , literature , archaeology , machine learning , neuroscience