Open AccessImpact of Advertising and Sales Promotion Expenses on the Sales Performance of Indian Telecommunication Companies
Author(s) -
Sujata Joshi,
Sandeep Prabhu,
Chirputkar Abhijit
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i46/107317
Subject(s) - sales promotion , sales management , revenue , business , marketing , promotion (chess) , personal selling , marketing mix modeling , regression analysis , advertising , variables , marketing mix , telecommunications , marketing effectiveness , return on marketing investment , computer science , finance , machine learning , politics , political science , law