Open AccessSocial media and Relationship Marketing Strategies of Malaysian Car Brands
Author(s) -
Kamisah Kormin,
Rohaizat Baharun
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i46/107138
Subject(s) - social media , business , advertising , marketing , social media marketing , automotive industry , digital marketing , computer science , engineering , world wide web , aerospace engineering