Open AccessSocial Networking Sites as a Multimedia Tool for Brand Popularity – An Exploratory Study
Author(s) -
Fedric Kujur,
Saumya Singh
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i45/98151
Subject(s) - popularity , advertising , exploratory research , social media , computer science , brand image , business , marketing , world wide web , psychology , sociology , social psychology , anthropology