Open AccessMediation Role of Customer Advocacy in Customer Loyalty and Brand Equity Relationship – An Empirical Study in Context to In-store Brands
Author(s) -
G. Shailesh,
D. Bhanusree Reddy
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i45/104492
Subject(s) - sobel test , cronbach's alpha , operationalization , mediation , confirmatory factor analysis , discriminant validity , brand loyalty , brand equity , marketing , business , loyalty business model , advertising , convergent validity , psychology , likert scale , service quality , service (business) , sociology , internal consistency , social science , developmental psychology , philosophy , epistemology , patient satisfaction