Open AccessExploratory Study on Effect of Brand Experience and Interactivity of Digital Signage using Virtual Reality on Attitude
Author(s) -
Kwang Seok Han
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i44/105117
Subject(s) - interactivity , digital signage , advertising , signage , psychology , exploratory research , computer science , multimedia , business , sociology , anthropology