Open AccessThe Use and Protection of Personally Non- Identifiable Information in Digital Behavioral Advertising in the Age of Big Data
Author(s) -
Min Wook Choi
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i44/105097
Subject(s) - personally identifiable information , notice , advertising , internet privacy , transparency (behavior) , privacy policy , big data , data protection act 1998 , information protection policy , control (management) , business , computer science , information privacy , computer security , political science , data mining , artificial intelligence , law