Open AccessThe Influences of B2B Service Quality on the Relationship Satisfaction, Brand Performance and Relationship Performance - An Application of the IMP Interaction Model
Author(s) -
Sang-Jun Lee,
Yong You
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i43/105036
Subject(s) - mediation , quality (philosophy) , influencer marketing , service quality , customer satisfaction , positive relationship , brand relationship , service (business) , psychology , marketing , business , relationship marketing , brand awareness , social psychology , marketing management , philosophy , epistemology , political science , law