Open AccessAnalysing the Role of User Generated Content on Consumer Purchase Intention in the New Era of Social Media and Big Data
Author(s) -
Prabha Kiran,
S. Vasantha
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i43/104754
Subject(s) - big data , intension , social media , computer science , purchasing , unstructured data , data science , consumer behaviour , order (exchange) , user generated content , the internet , advertising , world wide web , business , marketing , data mining , finance , philosophy , epistemology