Open AccessAn Impact of Image Richness on Korea on Attitude about Korean Consumer Goods in Central Asia: Mediating Role of Reliability on Entertainment Product and Product Image
Author(s) -
Jang-Hyun Kim,
Ilhyun Bae,
Koji Yoshimoto
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i41/103920
Subject(s) - species richness , korean wave , product (mathematics) , entertainment , marketing , advertising , structural equation modeling , business , psychology , mathematics , political science , statistics , paleontology , geometry , law , biology