Open AccessConsumer Behavior based on Brand Sensitivity and CSR Activity Type
Author(s) -
Jae Young Kim
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i40/103259
Subject(s) - corporate social responsibility , business , marketing , reliability (semiconductor) , product (mathematics) , advertising , sensitivity (control systems) , mathematics , public relations , power (physics) , physics , geometry , quantum mechanics , electronic engineering , political science , engineering