Open AccessThe Analysis on the Relationship among Information Search Motivation, Tourism Omni-Channel Satisfaction and Purchase Intention in Data Technology Age
Author(s) -
HyunJee Park,
Bong-Gyu Park
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i40/103255
Subject(s) - omnichannel , tourism , channel (broadcasting) , usability , marketing , empirical research , business , psychology , advertising , computer science , geography , statistics , mathematics , human–computer interaction , computer network , archaeology