Open AccessRole of Message Appeal and Regulatory Focus in the Effects of Visual Perspective on Reactions toward Advertisements
Author(s) -
Seok-Bong Woo,
Seongsoo Lee
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i40/103249
Subject(s) - regulatory focus theory , appeal , perspective (graphical) , persuasion , psychology , promotion (chess) , advertising , focus (optics) , context (archaeology) , focus group , fear appeal , social psychology , cognitive psychology , computer science , political science , marketing , business , artificial intelligence , paleontology , physics , optics , politics , creativity , law , biology