Open AccessFactors Affecting Consumer Attitudes, Intentions and Behaviors toward SMS Advertising in Palestine
Author(s) -
Mohammed Salem
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i4/80216
Subject(s) - palestine , advertising , credibility , psychology , test (biology) , population , variables , empirical research , economic shortage , entertainment , social psychology , business , medicine , political science , environmental health , mathematics , statistics , ancient history , biology , history , paleontology , linguistics , philosophy , government (linguistics) , law