Open AccessThe Effects of Engagement Factors of Virtual Advertising on Purchase Intention: The Mediating Role of Advertising Attitude
Author(s) -
Yun ndash Seul Choi,
Sang ndash Pil Han,
Seung ndash Yeob Yu
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i39/103238
Subject(s) - advertising , amusement , advertising research , purchasing , entertainment , psychology , visibility , advertising account executive , advertising campaign , viewpoints , online advertising , business , computer science , marketing , social psychology , political science , the internet , art , physics , optics , law , visual arts , world wide web